David Schafran

Endless Discovery. Clear Perspective.

David Schafran
Senior Executive Coach

David Schafran is a Senior Executive Coach of Sea-Level Operations, LLC.  He joined the company in 2016, coaching and mentoring clients on operational excellence, strategic planning, financial management and leadership.

David has over 30 years of experience in the IT services industry working with services companies and vendors as a consultant, executive coach, and speaker.

In 2007, David founded Transformation Strategies to take his extensive knowledge of the technology service space and use it to enable service providers to create scalable businesses and succeed with recurring revenue models such as managed services, cloud services or Software as a Service (SaaS).

In 1999, David began focusing on managed IT services and recurring revenue models at the beginning of their introduction to IT integrators while Senior Vice President, Technology at Devise Associates, Inc.  He became the firm’s Senior Vice President of Managed Services, designing, and implementing Devise’s managed services practice from initial concept to revenue generating service, operating 24×7, serving a wide variety of clients.

In 2003, as Vice President, Managed Services at Exenet LLC, David overhauled all aspects of the firm’s managed services offering, including service definitions, pricing, positioning, staffing, operations, and infrastructure.  As a result, client satisfaction skyrocketed, the business became scalable and revenue increased over 300%.

From 2008 to 2011, David was named to ‘The MSPmentor 250’, an annual listing of the top 250 executives and leaders shaping the managed services ecosystem, until 2012 when he was named to MSPmentor’s inaugural “Locked in the NOC” Hall of Fame list.  David’s approach to managed services has influenced best practices in many aspects of the industry.

From 2010 to 2013, David was also a Co-Founder and Managing Partner of Cogent Growth Partners. At Cogent, David led operational evaluation of acquisition candidates and clients; pre-and post-transaction integration; and client management.

Recently from 2015 to 2016, David took on a longer-term engagement for one his consulting clients as the President of Aldridge Health. In his first four months, David assumed responsibility of a previous acquisition, Clyde Bennet & Associates, vetted and completed a second acquisition, the divestiture of Pact-One’s Texas, Oregon, and Washington markets, including over 600 dental IT clients, and successfully combined the two. As the President, David guided the strategic direction and operational delivery ensuring outstanding service that built lasting client relationships.  In June of 2016, Aldridge Health was awarded the number seventeen spot on ChannelE2E’s Top 100 Vertical Market MSPs List for 2016.